With a lifelong passion for fashion nurtured growing up in Paris—the undisputed capital of style—I bring a refined aesthetic sensibility to every project. I was thrilled to design the logo for a modern and elegant brand that reflects this heritage.
Our creative process began with a comprehensive brainstorming session, utilizing mind mapping and sensory exploration to capture the brand’s essence. We delved into:
Sight: Chic, color, fit, smart, unique
Sound: Silence, beach waves, birdsong, gentle nature sounds
Touch: Furry, soft, silky, velvety
Taste: Sweet, lemony, juicy, fruity, zesty
Feeling: Calm, reassuring, confident, classy, elegant, stress-free
This multi-sensory approach helped us craft a logo that truly embodies the brand’s sophistication and modern elegance.
